Testament to the Financial Times premium and global reach during one of the most turbulent financial periods in modern times, the 2009 result is particularly significant, says the publisher.
Topping the survey for the fifth consecutive time, the Financial Times newspaper combined with FT.com reached 45% of the GCM audience who are collectively responsible for borrowing, raising and lending billions of dollars worth of capital each year.
The Financial Times combined with sister title The Banker, both in print and online, are now read by more than one in three senior financial executives in The Americas.
The survey also shows the FT has this year become the top ‘must read’ in Asia, climbing three places on 2006.
Ben Hughes (pictured), Global Commercial Director and Deputy CEO added; “This survey is further testament to the growing power of our audience and our premium and global positioning in the current climate. Our titles are the world’s best connection to the global business community.”
Caspar de Bono, MD, FT Business and B2B, said: “This result clearly positions the Financial Times and The Banker as top choices for time-poor professionals who need reliable and accurate news, comment and analysis. It demonstrates a greater demand than ever for our content and that we are trusted guides for our readers during extremely challenging times.”
Nigel Jacklin, Survey Director, commented that: “In turbulent times these two highly influential groups have reviewed their media habits and continue to refer to their most trusted international sources. Whilst the survey has shown a significant increase in online media for the first time, many traditional properties are still widely consumed and valued.”
About the Financial Times
The FT says: “The Financial Times, one of the world’s leading business news organisations, is recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed at 23 print sites across the globe, has a daily circulation of 421,059 (ABC figures, April, 2009) and a readership of 1.3 million people worldwide. FT.com is the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 11.4 million unique users, generating 83.2 million page views (ABCe figures, March 2009) and now has over 1.2 million registered users.”