Jo Elvin, Editor-in-Chief of British Glamour says: “This has been such an exciting project to bring together for the Glamour audience. We’ve collaborated with some of the world’s most influential Instagrammers (@emrata @bellahadid @camerondallas @hudabeauty @evachen212 @lenaperminova to name just a few) and we’ve also used @glamourmaguk’s Instagram clout to cast exciting new faces for our beauty pages from our own audience. We’re also introducing the Glamour audience to brilliant under-the-radar talents and showcasing a host of new power players in our first ever Instagram Power List. Instagram really is the platform that’s changing the world and I’m delighted that so many talented social media stars jumped at the chance to help us create this very special issue.”
In addition, say the publishers, Glamour’s George Stark found out what it’s really like to work at Instagram when she spent a day at the app’s HQ meeting a group of females who have not only been integral to the app’s success, but are pushing it forward faster than the number of likes on a Kylie Jenner selfie; and Elena Perminova is interviewed discussing how she used Instagram to turn fame into philanthropy.
Glamour says it has over 313,205 followers to date, a 19% increase over the last year. The August 2017 issue of Glamour is available on newsstands from Thursday 6th July 2017.
