Bauer Media has announced that Grazia will be published in a new perfect bound format from its 30 September issue, marking a step in the brand’s evolution.
Grazia says the move to perfect bound reflects its commitment to delivering a premium experience for its readers while creating an enhanced, high-quality environment for advertisers. The perfect bound format is part of a wider strategy to elevate the brand and ensure its presentation reflects the calibre of its editorial content.
Alongside this design and production upgrade, Grazia says it is investing further in original, beautiful photography and imagery, and introducing new columnists and voices to broaden its editorial perspectives. Readers can expect to continue seeing A-list talent on the cover, including recent names such as Diane Kruger, Issa Rae and Kim Cattrall, and it will continue to work with leading photographers such as Tung Walsh and Claire Rothstein. The magazine will also expand its fashion coverage with more shoots dedicated to accessories and jewellery, bringing greater depth and richness to Grazia’s content.
This initiative sits alongside broader developments across Grazia’s portfolio, including future enhancements to Grazia’s digital products and propositions, added the publisher.
Grazia Editor-In-Chief Hattie Brett commented: “We’re really excited about the next stage of Grazia’s growth: doubling down on the premium environment that has already seen us create a meaningful relationship with our valuable, influential audience of ABC1 women. Elevating both the print and digital environments means we can super-serve the fashion news and shopping edits we know they come to Grazia for – and ensure they stick around for the storytelling that makes them feel part of a brand that understands them.”
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