Adam Foley has been appointed into the new role of director of advertising, UK – taking responsibility for all direct sold media and content sales.
He joins Imogen Fox, executive editor, who oversees the creation and delivery of our expanded content and sponsorship offering, and Katie Le Ruez, director of commercial strategy and operations, as the Guardian's new leadership team for UK advertising.
The team will lead the Guardian’s new UK ad strategy and operations – focusing on future trends, Guardian strengths and market growth, building on the Guardian’s reputation as a place for modern advertising with a progressive, engaged audience.
Adam joined the Guardian in 2015 as commercial strategy director, leading strategic thinking to drive new business and refocus our advertising product. In 2017, his remit was expanded to include leading sales and strategy for Guardian Labs. Prior to joining the Guardian, Adam spent twelve years at media agency Starcom MediaVest where he was Manager Partner, Strategy. Adam will take up his new role in January.
Adam Foley, director of advertising, UK, said: “More people than ever are coming to the Guardian, discovering our journalism through podcasts and documentaries as well as the written word. After the year we’ve had, values have never been so important to people and brands - we’re looking forward to working with our advertising partners to create world class work that creates a real connection with our readers.”
Imogen Fox, executive editor, Guardian Labs, said: “Advertising works best when it is creative, genuine and bold. We will push the bar even higher and deliver the best in class branded content for our advertising partners.”
Katie Le Ruez, director of commercial strategy and operations, said: “The Guardian is well positioned to offer advertisers and clients quality and effective ad solutions, backed up and delivered by a dedicated and talented team who lead the market for innovation.”
Evelyn Webster, global head of partnerships, said: “Advertising needs a shot in the arm and this is the team to do it. I’m delighted that Adam, Katie and Imogen will be driving the Guardian’s new UK advertising strategy forward - working with brands to deliver the best of the Guardian and land impactful and effective ad campaigns.”
