Hearst UK has announced a strategic partnership with Brand Metrics, a company that specialises in brand lift measurement technology. The partnership marks a milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its advertisers and agencies, added Brand Metrics.
Brand Metrics says its panel-free technology will be integrated across multiple Hearst UK sites including Cosmopolitan, Good Housekeeping, Men’s Health, ELLE and Harper’s Bazaar, allowing the publisher to measure campaigns at scale and report back on the effect on four key metrics – awareness, consideration, preference and action intent.
Brand Metrics CEO Anders Lithner said: “Hearst UK has many famous media brands, boasting loyal, engaged audiences. We are delighted to be partnering with them and providing them with consistent brand lift data to demonstrate to advertisers the impact of advertising in their quality media environments.”
Ben Chesters, MD clients at Hearst UK, said: “We recognise the significance of brand lift data in facilitating meaningful conversations with partners. We are excited to collaborate with Brand Metrics to scale our measurement capabilities and make campaign effectiveness an even greater part of our sales narrative.”
You can find out more about Brand Metrics in our Publishing Services Directory.
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