Immediate launches Prism

Immediate says Prism advances its commercial audience capabilities, offering advertisers first-party data from its brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides opportunities for targeting, insight, research, and performance measurement, added the publisher.

Immediate’s portfolio includes some of the biggest and well-known consumer brands in the UK, including Radio Times, Good Food, Nutracheck, According to the publisher, HistoryExtra and BBC Gardeners’ World Magazine, see a UK audience of 21 million users a month.

Immediate says Prism is built on its understanding and relationships with its audience and its extensive experience in the food, entertainment and knowledge sectors.

According to Immediate, features of the platform include:

• Access to 100% of Immediate's premium, brand-safe inventory, enabling advertisers to reach an engaged and valuable audience without the challenges of unaddressable audiences or made-for-advertising environments.
• A full suite of data solutions offering planning, research, insight, segmentation and measurement capabilities.
• Audience and contextual capabilities benefiting from advanced targeting options, including data matching, modeling, and contextual targeting.
• End-to-end insight: Advertisers will be able to track campaign performance, measure ROI, and optimise future strategies based on valuable insights.

Matthew Rance head of commercial data and analytics at Immediate says: "Prism represents a major milestone in Immediate's data capabilities. Building on our years of audience-driven digital growth and visionary thinking, Prism allows us to elevate the use of our unique first-party data so every aspect can now be leveraged by our clients. This rich data, integral to our brands’ success, provides an invaluable foundation for delivering personalised experiences.”

He continues: “With continuing uncertainty around the fundamentals of digital advertising, first party data is of critical importance to advertisers. Prism allows us to not just respond to client briefs, providing access and insight into some of the largest and most unique audiences in the market with measurable results.”