Farina (pictured) brings a wealth of marketing experience from a variety of industries including the telecoms, mobile and digital sectors. She joins from Shazam, where she was Vice President, Marketing Communications, with responsibility for brand strategy, PR, digital media, events and in-channel marketing. Previously she ran her own marketing consultancy and has built brands with entrepreneurial start-ups such as SpinVox, as well as with global blue-chip companies such as Marconi.
Reporting to Immediate Media CEO Tom Bureau, Farina takes on responsibility for the development of the Immediate Media brand and will lead the company’s Communications, PR and Events team.
Immediate Media Company CEO Tom Bureau said: “We’re delighted that Beatrice has joined us and believe that her exceptional marketing and communications expertise will be a great asset as we build our business. I’m looking forward to working with her to articulate Immediate Media Co’s vision, goals and objectives to all of our audiences.”
“I’m really excited about joining Immediate Media at a time when it is rapidly expanding its proposition to consumers” says Beatrice Farina, Director of Corporate Marketing & Communications. “The company has a unique position with its iconic stable of magazine brands across a wide range of specialist interests. Its approach to personalising content and ability to continually innovate to appeal to a broader audience makes this an incredible opportunity.”
