Guardian Media Group yesterday announced that Mylene Sylvestre has been promoted to managing director of publishing and e-commerce.
The Guardian says this new move is part of its commercial strategy to innovate and diversify its product portfolio. As audiences evolve, the Guardian says it is increasingly tapping into its print and digital products to create greater value for its readers across both channels.
In her expanded role, Sylvestre will take on commercial responsibility for the Filter, the Guardian’s independent product reviews guide, collaborating with editorial teams globally. She will continue to lead on print publishing, including the development of new digital formats, added the publisher.
Sylvestre has been at the Guardian for almost three decades, driving many commercial print and publishing milestones - from the move to the tabloid format, the transformation of Guardian Weekly into a magazine, to the relaunch of the Guardian’s Saturday print package. In her previous role, as director of publishing she reshaped the department, to secure long-term commercial sustainability of the Guardian’s print products protecting vital revenues, the publisher continued.
Beyond publishing, Sylvestre is a committed advocate for inclusivity in leadership in media. She is a trustee of two industry non-profits - ACE and Newstraid, and co-founder of the Women of Colour Global Network (WOCGN), a cross-industry organisation supporting professional women of colour at every stage of their careers.
In her new role, Sylvestre will report directly to chief supporter officer Liz Wynn.
Liz Wynn, chief supporter officer, Guardian Media Group, says: “As our audience needs continue to evolve, we see increasing opportunities for the Guardian’s print and digital products to mutually reinforce each other. Mylene has been instrumental in shaping the Guardian’s publishing success over many years and this new role is a natural next step. Her experience, creativity and commitment to innovation will be invaluable as we continue to diversify our product portfolio and grow new areas of the business.”
Mylene Sylvestre, says: “This is an exciting moment for our print and digital reader revenue teams, as we join forces to accelerate the Guardian’s growth strategy. Through combining our publishing expertise, with close editorial collaboration, we have a real opportunity to expand our product offering on a much larger scale. We are diversifying into new areas, such as our affiliates business, while ensuring we continue serving our readers in fresh and meaningful ways. I'm delighted to join Liz's team to support her vision and see it come to fruition over the next few years.”
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