impact.com, a partnership management platform, has named Nikolai Lundstrøm Brink as country manager, Denmark. He will operate out of impact.com’s office in Aarhus. In his new role, Nikolai will be charged with growing impact.com in the partnership marketing space in Denmark, added the company.
Nikolai has been working in the sector for ten years, initially as an affiliate, and more recently as head of sales for affiliate network Adtraction Denmark.
He says: “This is an exciting time to lead the charge for impact.com in Denmark, as more companies wake up to the power of partnerships. While we have a good client base in the region, there is ample room for expansion. Aarhus is known as the affiliate capital of Denmark and I’m looking forward to introducing more powerhouse brands to the potential of partnerships.”
impact.com says its Denmark operation forms a key part of the company’s plans in EMEA, which have been accelerated by the presence of impact.com in the Nordics in recent years.
At a time when influencers, media, branded content and other marketing partners have become a significant growth engine for brands, the demand for tools that make it easy to manage and optimise the many channels has grown accordingly, added the company. impact.com says it helps businesses create and manage all types of partnerships — including with influencers and creators, commerce content publishers, traditional rewards affiliates, other businesses, and more.
“This is a great time for partnerships to take centre stage, as advertising becomes ever noisier and less efficient,” says Frédéric Taillier, impact.com’s managing director for the Nordic region. “Nikolai brings valuable experience to the role, and I know he’ll be a great success as our lead-out man in Denmark. His appointment will help us consolidate our position as the leading partnership management platform in the Nordics.”
impact.com says its customer base includes Nordic companies such as Ellos, CAIA Cosmetics, Vivino and Maria Black, as well as international customers such as Uber, Ticketmaster and HelloFresh.
You can find out more about Impact in our Publishing Services Directory.Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
