The planned new department will bring together all the digital advertising and ad ops functions across IPC. The Digital Sales division will comprise 27 advertising personnel and a 12-strong ad ops team.
Sam Finlay (pictured right), currently Group Advertisement Director for IPC Ignite, will take the newly created role of Head of Digital Sales for IPC Media. Meanwhile, Harry Harcus (pictured left), currently Head of Ad Ops for AOL Advertising, takes the new role of Ad Operations Director across IPC Media, reporting into Sam.
IPC Chief Executive Evelyn Webster says: “IPC has a number of powerful digital assets, from nme.com and goodtoknow.co.uk, to trustedreviews.com and whatsontv.co.uk. This restructure will allow our agency partners to access these brands via a single point of contact within the central digital team. The new unit brings the best people together in the most creative, flexible and responsive environment to meet our partners’ needs.”
Sam adds: “The creation of a focused Digital Sales department within IPC Media will give our partners a clear point of access not only to our powerful digital brands, but also the aggregated premium audiences which those brands together offer. By unifying all this resource we’re offering a huge breadth of opportunities – all available within a single sales team.”
The restructure will take place over the next few weeks, with more detailed information available shortly.
About Sam Finlay
IPC says: “Sam has worked across Inspire, Connect, TX and Ignite in his 14 years with IPC Media. Within IPC Ignite he was the Ad Manager responsible for the hugely successful launch of Nuts in 2004. In 2005 he was promoted to the Ignite board as Group Advertisement Director of IPC Ignite and latterly has delivered the blueprint for the Ignite digital sales structure across internationally powerful brands including www.nme.com, www.nuts.co.uk and www.mousebreaker.com.”
About Harry Harcus
IPC says: “Harry Harcus joins IPC from AOL Advertising, where he was Head of Ad Ops for its pan-European operation. Prior to AOL, Harry spent four years at Guardian News & Media in various roles, culminating as Ad Ops Manager.”
About IPC Media
IPC says: “IPC Media is one of the leading consumer magazine publishers in the UK. Its five publishing divisions are: IPC Southbank, IPC TX, IPC Ignite, IPC Connect and IPC Inspire. IPC is wholly owned by Time Warner, one of the world's largest media groups.”
