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Launch: Colour It! Aardman: Get Crafty

Signature Publishing has teamed up with independent animation studio Aardman to launch ‘Colour It! Aardman: Get Crafty magazine’, marking the first time that all of the Aardman characters will be brought together.

Launch: Colour It! Aardman: Get Crafty
Rachel Craven: “We are thrilled to work on this very special collaboration with such an esteemed studio as Aardman.”

‘Colour It! Aardman: Get Crafty’ celebrates the much-loved Aardman characters, including favourites Shaun the Sheep, Wallace & Gromit, Morph and Timmy Time, as well as the creativity that goes into drawing and modelling them. The magazine is jam-packed, says Signature Publishing, with activities from colouring, crafting and baking to how to draw Wallace & Gromit, and create a Shaun figurine from the supplied modelling clay.

“We are thrilled to work on this very special collaboration with such an esteemed studio as Aardman, bringing their iconic characters to life through creative play and colouring in their very own unique children’s magazine,” says Rachel Craven, Commercial and Advertising Manager at Signature Publishing.

Ian Downes, Start Licensing, said: “We are delighted to be working with Signature Publishing on this Aardman magazine. They were quick to recognise how well Aardman and their characters were suited to an arts and crafts magazine. They have used the characters really well and this is a great example of how a focussed licensing partnership should work.”

On sale 4th August, each issue comes with a colouring set, including modelling clay to craft Shaun with, pens, colouring pencils and stickers. The magazine is priced at £5.99.

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