Mobile navigation

News 

Lineup Systems appoints COO

Lineup Systems, the advertising sales platform, continues its global growth with the appointment of a senior Chief Operating Officer and several other strategic hires.

Chris Spalding recently joined Lineup as global Chief Operating Officer to support Lineup’s continued growth and expansion. Chris joins Lineup with over 30 years of operational, management and sales experience at major brands that include Virgin Group, PepsiCo, Associated Newspapers and Metro International.

Lineup’s CEO Michael Mendoza commented: “Lineup is achieving exciting growth whichever way you look at it - in our staff numbers, our project implementations and in new client offerings. Such rapid evolution requires robust planning, management and resourcing. Chris Spalding has the ideal management expertise to help us continue our growth sustainably.”

Chris commented: “Lineup are continuing to disrupt the advertising industry with unrivalled product innovation and transformational services to media companies worldwide. The company is full of talented individuals and I’m excited that my role as Chief Operating Officer will help to direct their collective effort towards further success.”

In addition to Chris Spalding, Lineup has expanded its global professional services team with new members joining their customer support, programmatic, operations, deployment and sales teams in both North America and Europe. Since January 2015 Lineup says it has increased its global staff by over 58%.