Mediahuis goes reader-first with CUE as the main publishing platform

Mediahuis announced, in August, that they will be driving their digital transformation with the publishing platform CUE from Stibo DX.

Mediahuis goes reader-first with CUE as the main publishing platform

CUE will be used as a centralised system to manage various websites and news apps. Mediahuis chose CUE because it matched its current and future needs regarding functionalities and technology in news production.

For the CDO of Mediahuis, Peter Soetens, building a digital company starts with putting the consumer at the centre: “The Media industry has been product-driven for ages, but now we are delivering a service instead of a product. And the service starts with the consumers' needs. We are looking forward to bring our digital and multichannel publishing to another level with CUE.”

Peter Soetens: "CUE will help us drive our digital transformation."

Since its start in 2014, Mediahuis has transformed from a Belgian publisher to a leading international multimedia company operating in four countries: Belgium, The Netherlands, Luxembourg, and Ireland. The European media group went from four titles to a diversified portfolio of more than 30 news brands, along with a multitude of cross-media brands like digital platforms and marketplaces. Today, well-known media brands like De Standaard, NRC Handelsblad, De Telegraaf, Irish Independent, the Belfast Telegraph, and Luxemburger Wort are part of Mediahuis and reach more than 10 million readers every day.

For Mediahuis, the main driver today is engagement, not circulation. Moving towards a "reader-first"-approach and developing long-term relationships in the digital world goes hand in hand with an increase in digital subscriptions.

"Today we are attracting new subscribers with our content. Newsrooms are working closely with marketing people - attracting new users, bringing them to the funnel, and converting them to subscribers. CUE will help us drive our digital transformation forward and transform our workflows", says Koen Vandaele, CIO of Mediahuis.

CUE is a multichannel and headless CMS that is designed to deliver maximum creative freedom. CUE will support Mediahuis' newsrooms to present their journalism in a more engaging way and build long-term relationships with their readers, says Stibo DX.

You can find out more about Stibo DX in our Publishing Services Directory.

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