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Men’s Health & Women’s Health announce hashtag challenge with TikTok

Men’s Health and Women’s Health have today announced a social partnership with TikTok that will see both brands co-create inspirational hashtag challenges through the #LearnOnTikTok initiative.

Men’s Health & Women’s Health announce hashtag challenge with TikTok
Lauren Smith: "We’re absolutely thrilled to partner with TikTok to help us further grow our health and wellbeing brands by reaching new audiences at scale." Photograph: Men’s Health: Chris Floyd; Women’s Health: Ian Harrison.

#LearnOnTikTok brings educators and experts together to build an ecosystem of learning content to educate, inform and entertain consumers, says Hearst UK.

As part of the collaboration, the Men’s Health and Women’s Health UK brands will help drive audience engagement for TikTok, whilst the challenges – which will feature prominently within the discover section of the App – will give users the chance to benefit from trusted information from leading wellness brands.

From 25th August, Men’s Health will go live with a #FuelforFitness challenge, where Fitness Editor Andrew Tracey will showcase the food he uses to fuel workouts. Other TikTok creators will also showcase educational content around exercise and nutrition as part of the content available.

Meanwhile, Women’s Health will launch its own fitness-related hashtag challenges – designed to get more people active – on TikTok from late September. 

Lauren Smith, Head of Social Editorial Strategy at Hearst UK, says: “We’re absolutely thrilled to partner with TikTok to help us further grow our health and wellbeing brands by reaching new audiences at scale. For us, the initiative was a no brainer, and provides us with a fun and engaging platform to educate consumers not only on fitness and nutrition, but also on important issues such as mental wellbeing.”

Rich Waterworth, TikTok General Manager EU, said: "We're thrilled to be partnering with experts, real-world skills creators and educators for #LearnonTikTok to deliver the widest experience of learning in a short-form content format. From fitness and nutrition to, motivational tips and quick cooks - we want to help people access learning that is personal, local and specific to their everyday lives in the easiest and simplest way possible.”