A standalone section on the Vogue.co.uk website, the digital iteration of Miss Vogue will be the go-to hub for teenage style. In an age where there is more choice than ever for the fashion-loving teen, and with very little in the media space dedicated to them, Miss Vogue will be their daily guide, says Conde Nast.
Emily Sheffield, Editor of Miss Vogue commented: “We’re delighted Miss Vogue is now online, bringing the best elements of Vogue to a teenage audience, tapping into their dreams of grown-up glamour on a daily basis. Miss Vogue will accompany those exciting and important coming-of-age experiences, tapping into this creative and explorative time in their lives.”
Featuring fashion, beauty, celebrity style, video, and ‘What’s Up,’ dedicated to those need-to-know nuggets, Miss Vogue online is presented as an image-led tile design.
Regular content such as ‘Miss Vogue Style Crushes’ will keep readers up to date on the latest celebrity looks, whilst ‘Spotlight On’ will handpick the young singers, actors, and models which the ‘ahead of the pack’ Miss Vogue reader need to have on their radar. Other special features will include ‘Date For Your Diary’, a monthly round up of cultural must-dos, ‘One Hit Wonder’, the product the Miss Vogue team love most each week, and ‘Dare You’, where readers will be challenged to try out a particular style or trend.
Produced by the Vogue team, Miss Vogue provides an opportunity for the title to talk directly to young women who are already passionate about Vogue, producing content specially commissioned for their age group, say the publishers. While offering a similar editorial mix to Vogue, the content of Miss Vogue incorporates more ‘how to’ and ‘bulletin’ style information, featuring a broad range of price levels and labels.
