National World says Shots! is a new way of doing television - a channel built using the best topical content from National World’s network of journalists around the UK. That means TV that’s straight from the community, fast and authentic.
The launch of Shots! supports National World’s strategy of creating exclusive, engaging and topical content. Shots! will focus on stories from around the UK, from the best of city life to the weird and wonderful, as well as insights into true crime, and the latest inside track for football fans.
Shots! aims to offer a diverse range of TV content across multiple platforms, including a new live service on Freeview channel 276. The specially programmed channel brings the best of Shots! to audiences, all day every day, added National World.
Central to Shots! is the new site www.ShotsTV.com where a wealth of on-demand video content is available and curated to provide the best customer experience on mobile or desktop. One of the new site’s features is a live feed of the Freeview channel to ensure customers without Freeview access can still enjoy the live programming.
The new brand supports National World’s strategy of creating increasingly specialised and audience-driven content, and making it available on customers’ preferred devices.
Strategy Director Alan Renwick said: “We are now on a journey to a completely new way of creating TV. The days of distant shiny studios as a window into the world have gone. Life happens in real communities, it happens quickly and it needs to be treated with integrity and imagination. Viewers aren’t impressed by camera crews helicoptering in and never coming back. With hundreds of experienced journalists embedded in communities, using their experience and relationships to tell great stories in video format, we are going to reinvent TV for the 21st century. It won’t happen overnight, and our shows might be a bit rough and ready around the edges, but our programming will be authentic, topical, engaging and entertaining.”
Digital Director John Rowe said: “We’ve seen an explosion in our video business over the last two years, with output, audience and revenue all skyrocketing. The launch of Shots! gives us the opportunity to bring the best of our reporters’ creativity to a wider audience, as well as creating a feedback loop so that we can fine tune the content that our customers want and commission that insight back into our network. We’re building a dynamic TV production marketplace within our own business.”
Shots! has been launched with the support of three key National World partners, added the publisher.
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