Mei (pictured) will work to shape the marketing strategy for Metro in both the B2C and B2B spaces with a particular focus on brand building and promotion of its digital products.
Rider said: “I’m hugely excited to be joining Metro at such a pivotal and innovative time. Metro is a brand I’ve been interested in and admired for many years mainly due to it being so entrenched within my daily life. The opportunity for growth and impact as the brand continues to widen its scope especially within the digital sphere is something I’m very much looking forward to developing alongside the rest of the Metro team.”
Mei has worked in media for over 10 years at brands including MTV, Telegraph Media Group and IPC Media.
Bryan Scott, Marketing and Communications Director at Metro said: “We are delighted to welcome Mei to the team. Her extensive media experience will be a great asset to the team as we build on our mobile first strategy, enhancing our digital offering for urbanites.”
