Magnus Paulsson (pictured) takes over from George Bohlander of the Netherlands, who has, says the IFABC, had a very successful four-year tenure in the role, re-energising and re-focusing the group on the challenges posed by the rapid growth of digital media
Magnus represents TS, the Swedish auditing body, and will hold the role of President, IFABC Europe at least until the next IFABC Global Assembly in Rio in late 2014. He will be responsible for supporting IFABC Global President, Jerry Wright, to drive the organisation forwards and to promote the development of Europe-wide media measurement initiatives.
This year’s annual conference also sees the confirmation of ABC Croatia as the newest member of IFABC. In an increasingly digital world IFABC is continually looking to grow its presence to bring new countries into the ongoing discussions about best practice for media measurement and has an active programme for membership expansion in place.
The two day annual conference discussed a range of issues including a review of the launch of the IFABC 2015 Future Report, hybrid online audience measurement, digital publications and editions and business media total audience research/census measurement, as well the status of print circulation auditing. The IFABC was also addressed by three external speakers who offered insight from the wider industry that will inform future plans for the organisation. Dominic Lyle, Director-General from the European Association of Communications Agencies (EACA) talked about ‘What do Agencies Expect from ABC in this New Media World’, Nathalie Le Borgne of Adledge addressed ‘Online Ad Visibility’ and Petteri Vainikka from Enreach is gave his view on ‘What our Publishers Need to Grow Their Digital Revenue’.
Jerry Wright, President of IFABC said, “This is an exciting year for the IFABC in Europe with the confirmation of a new president and a new member country. In an ever-shrinking media world the role of the IFABC is becoming increasingly relevant. It is now more important than ever to be able to quickly and effectively share information, innovations and best practice around the globe and to encourage, wherever possible, a consistent approach to standards for media data.
“Our annual European conference allows us to share and build on all the hard work that our members are doing throughout the year and ensure that we are all working towards the right goals. Our European members are undertaking some hugely innovative initiatives in their own countries and the more we can share this information the better that data measurement throughout Europe will be.”
The IFABC is a global forum for the identification and sharing of successful innovation, providing audit bureaux around the world with one cohesive voice and setting worldwide best practice for the measurement of the media industry.
About the IFABC
The IFABC says: “The International Federation of Audit Bureaux of Circulation (IFABC) is a voluntary cooperative federation of industry-sponsored organisations established in nations throughout the world to verify and report facts about the circulations of publications and related data.
The IFABC was founded in 1963 in Stockholm, Sweden and has 36 bureaux covering 40 countries around the world. The IFABC Executive Board consists of nine members from various ABCs around the world. There is also a global Web Standards Group, founded in 1997, which is headed up by Richard Foan from ABC UK and more recently a Digital Publications Committee, which has been chaired by Glenn Hansen from BPA Worldwide.
Jerry Wright, Chief Executive of ABC UK, was re-elected the global president of IFABC in October 2012.”
