New sustainable look for Hood magazine

Hood, a style magazine published in Scotland, has announced it will be changing its look in support of the country’s growing sustainability agenda.

New sustainable look for Hood magazine
Maxine Eggenberger: “We take our role seriously and for us that meant looking at how the magazine can be more sustainable.”

From April, Hood will be printed using environmentally-appropriate paper and bound using a solvent free system, which in turn will support the protection of natural communities and high conservation value forests, say the publishers.

The magazine, which is available in branches of Tesco, Sainsbury’s and Marks and Spencer stores along with select boutiques, salons, spas, clinics, bars and coffee shops in Scotland, will also increase in size.

Maxine Eggenberger, editor of Hood Magazine, said: “While we are committed to being a source of inspiration for Scots who want to live a stylish, healthy and happy life, we knew that the magazine needed to change for the better.

“We take our role seriously and for us that meant looking at how the magazine can be more sustainable. We can’t wait for our readers to see our new look and to show them that this considered change will make Hood more relevant, elegant and beautiful than ever before.”

To encourage readers to consider small sustainable changes, Hood has also shot the entire April fashion editorial using second-hand clothing from a Chest Heart Stroke Scotland boutique in Edinburgh. “We are, ultimately, a style title,” continues Eggenberger, “and huge supporters of the Scottish high street, but buying from charity and vintage stores can elevate outfits, give us a fashion fix but without the environmental impact.”

The announcement comes after several changes to the team with Laura Mearns, previously Style Editor, being promoted to Digital Editor. She will work alongside editor Maxine Eggenberger, formally of Look and InStyle, and is responsible for elevating the brand's digital platform.

New to the team is Sarah Ferguson, who, in the role of Partnerships Manager, is responsible for the brand's creative solutions, advertising, and new business.

Meanwhile, Gaynor Kay takes on the newly-created role of PR & Marketing Manager and will be working to raise Hood's visibility and awareness across Scotland. Both Sarah and Gaynor will also be spearheading Hood's upcoming series of reader events. Additionally, Emma Goodman has joined the team as Art Editor.

The new look Hood Magazine will be out at the start of April.