Immediate says today’s relaunch positions olive as a lifestyle brand uniting food, drink, travel and wellbeing — and includes a beautifully-designed 148pp magazine eight times a year supported by a dynamic new olivemagazine.com site and refreshed social channels offering daily inspiration.
olive magazine, available on newsstands from today, features a new look, additional pagination, and a global focus offering inspiration to readers who love to eat well, travel widely and live beautifully, added the publisher.
olive’s new digital-first strategy brings its expert network to life — through collaborations with on-the-ground food creators, global correspondents and chefs — blending insider access with insights and storytelling, the publisher continued.
The new-look olivemagazine.com and olive’s social channels @olivemagazine, with 202K followers on Instagram and 1.1K on TikTok, offer fresh content daily — from expert guides to destination features and curated recommendations.
Lily Barclay, content director, olive, says: “We are very proud to launch the new-look olive, a vibrant evolution featuring stunning visuals, inspirational videos, and insightful storytelling from both our in-house talent and experts around the globe. It’s a major investment across print and digital, but we know our passionate audiences love discovering new things, and we are confident olive unlocks the best recommendations and ideas for anyone who’s interested in food, travel and wellbeing.”
Simon Carrington, commercial director, olive, says: “For 22 years olive has redefined the way audiences cook, eat, travel and live, and from today the relaunched olive offers the perfect combination of digital-first daily inspiration across olivemagazine.com and social, alongside a beautifully curated print magazine designed for the coffee table, not the kitchen. This investment reflects olive’s strength as a premium global brand, and taps into the current celebration of print’s revival, powered by olive’s already strong digital presence.”
Alex Crossley, olive, says: “With stunning visuals, personality-led video and compelling storytelling, olive energises our audiences with new ideas to help them feel their best, stay curious and spend their time well. Our network of experts stay at the forefront of trends and also set new ones – spotlighting unique ingredients, tapping into evolving global food scenes and cutting through the latest wellbeing myths. Our audience might come for the food, but they’ll stay for the inspiration.”
Editor of olive, Janine Ratcliffe, says: “The olive Christmas issue, out today, is packed with inspiration to remix and revive your seasonal celebrations. There’s every recipe you need for the holidays, from gorgeous sharing starters, to clever fuss-free party food from Gurd Loyal and a Swedish smorgasboard from Sebastian Graus (@sebscrispyclub). We’ve also called on our star baker, Edd Kimber (@theboywhobakes), to create sweet showstoppers for your Big Day including our mulled wine cherry pavlova cover star. olive’s brilliant travel section takes a deep dive into the cuisine of the Czech Republic and the fascinating food culture of South Tyrol. While the expanded wellbeing section has everything you need to thrive, from gut-friendly recipes to advice on to how to avoid that overindulged feeling so you can really enjoy the best the season has to offer.”
The Christmas issue of the relaunched olive magazine is out now, get your copy instore or via MagsDirect.co.uk
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