The New York Times had previously announced an ambition to grow its business to more than 10 million subscriptions by 2025 and digital subscriptions have grown rapidly, with 2 million of them outside the United States.
More international readers turned to The New York Times in the past year than ever before, with readers seeking out investigative stories, on-the-ground reporting from Afghanistan, stories on the coronavirus pandemic, U.S. election analysis, accounts from the Capitol siege and Black Lives Matter movement, and stories relating to climate change, technology, politics, and culture.
Consequently, international audiences almost doubled from 2019 to the end of 2020, with subscribers now in 232 countries and territories worldwide.
The New York Times has invested in engineering, marketing, and technology over the past decade to reach new international readers, alongside investing in audio, data visualization and reconstruction, games, cooking and documentaries, paving the way for new audiences to engage with them beyond the usual breaking news and investigations.
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