The Daily Mail says its online subscription service Mail+ has reached 100,000 paying subscribers - less than 10 months after its launch.
Rolled out across MailOnline’s website and apps at the end of January, Mail+ allows readers to enjoy hundreds of extra articles from the Mail's team of journalists.
They include showbiz and royal exclusives, real-life stories, health and personal finance advice and the Mail's line-up of star columnists.
The publisher says while around 30 articles a day are only available to Mail+ subscribers - for just £1.99 per month for the first year - the majority of MailOnline content remains free.
Last month Mail+ was rolled out to Australian and New Zealand readers, with a US launch planned in 2025.
Ted Verity, Daily Mail editor-in-chief, said: “The success of Mail+ is proof that readers are happy to pay for the kind of high-quality journalism the Mail has long been famous for.
“To hit 100,000 subscribers so quickly is a fantastic achievement and a huge testament to the brilliance of our journalists and the Mail+ team.
“But this is just the start - and we are hungry for much, much more.”
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