The 36-page dedicated issue will celebrate the film by looking at the life and career of Elvis Presley, featuring interviews with the film’s star, Austin Butler, and writer, director and producer Baz Luhrmann, Yola who plays Sister Rosetta Tharpe in the film, a special Elvis-inspired shoot with up-and-coming artists, including Wallice and Master Peace, NME’s guide to 10 Elvis tracks you didn’t know you loved, and more.
Complementing the print issue is a video interview with emerging artists discussing Elvis’s musical influence on musicians today, a bespoke Instagram ‘Elviszine’ showcasing some of the film’s astounding imagery, and an integrated NME.com take-over to dial-up anticipation and excitement around the film’s theatrical release.
Holly Bishop, Chief Operating & Commercial Officer of NME Networks said of the partnership, “Elvis is the ultimate rock’n’roll icon, and we are thrilled to be a part of this hugely anticipated release. NME turned 70 this year, and for 66 of those years, we’ve been writing about Elvis Presley, putting us into a uniquely credible position to deliver this immersive partnership. Baz Luhrmann's colourful and unique vision chimes perfectly with the raucous independent spirit of NME. There’s no better way to lead the conversation around this release than by producing an instant collectible that will undoubtedly get audiences talking about Elvis.”
Martin Gough, Executive Director Marketing, Film & Games, Warner Bros. Pictures International UK, said: “NME’s unrivalled archive documenting Elvis’ rise to fame as it happened, their connection to the UK’s most avid music followers and commitment to championing young artists, made them the best-placed partner for this campaign. Throughout the 1960s & 70s NME captured Elvis’ story for a British audience; today they have defined how his cultural influence is still overwhelmingly relevant for a young audience. Baz Luhrmann’s film celebrates the life and creativity of the music icon; NME’s special edition print and online content highlights how he continues to inspire music, artists, fashion and popular culture in 2022.”
The issue is available at tube and mainline stations, plus some HMV stores, indented record stores, and cinemas nationwide from June 16, say the publishers.
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