Now in its 15th year, The Beauty Awards will, for the first time, be presented with OK! Magazine, the celebrity weekly title. In addition to coverage in Beauty Magazine and at beauty-magazine.co.uk, all shortlisted products will be featured in OK! Magazine and online at ok.co.uk. The OK! platform reaches a monthly audience of over 6.5 million readers across print and online, say the publishers.
Categories for 2016 have been revamped to include new categories such as Best Beauty Blog and Best Celebrity Beauty Launch and voting will be opened to public and retailers.
Tim Langford, Publishing Director, Beauty Magazine commented: “Opening participation to consumers presents an unrivalled opportunity for the innovation in our sector to be exposed to the widest possible audience. Partnering with OK! and the move to The Banqueting House propels the Awards onto a whole new stage – we will celebrate our 15th birthday in true style.”
Kirsty Tyler, Editor, OK! Magazine commented: “OK! Magazine has always been proud of its association with the biggest beauty brands, and our readers trust us to tell them about the newest must-have products. Teaming up with The Beauty Awards is an obvious fit and I’m excited to see OK! adding some more celebrity sparkle to what is already the beauty calendar’s biggest event.”