Ozone – a digital advertising platform built for brands by publishers – has announced the launch of Studiozone, a new in-house creative studio designed to maximise ad impact for brands across the premium web.
Numerous research studies have shown that attention paid to advertising across the premium web – editorially-led publisher websites where consumers come to be informed and entertained – is greater than in other task or utility based sites. With Ozone having demonstrated the collective power of premium-only environments over the past five years, the launch of a dedicated, premium ad creative unit – in the shape of Studiozone – will create an elasticity in ad engagement that is not possible across the open web, added the organisaiton.
The role of Studiozone will be three-fold, says Ozone. Firstly, to respond to the live briefs of advertisers and create impactful creative that delivers results through Ozone’s platform. Secondly, Studiozone will work with Ozone’s in-house sales team to create bespoke ideas for campaign pitches. And finally, Studiozone will work across Ozone’s advertiser, agency and publisher partners to test and develop exclusive new formats that take advantage of reader engagement on premium websites.
In addition to new in-house design talent, Ozone says Studiozone will leverage recently expanded Strategic Solutions and Client Services teams within Ozone’s brand and agency-facing operations.
Craig Tuck, chief revenue officer, Ozone said: “The launch of Studiozone is the perfect next step for our business as we continue to deliver incredible results across the premium web. Since our launch five years ago, we have consistently championed the highly attentive audiences that brands can reach through our platform, and with today’s launch we can now add even deeper creative insights to that. We’re convinced that combining bespoke creative solutions with unrivalled reach, context and audience insights will deliver even better results for our partners.”Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.