Poool, a French start-up dedicated to audience conversion tools for digital publishers, is announcing a product partnership with Edisound, a solution for distributing and monetizing podcasts, says the company.
According to Poool, Edisound offers clients an audio player to integrate podcast episodes into their site. After a few seconds of listening, a wall (provided by Poool but designed by the publisher) will block content and offer the listener a value exchange based on the publisher’s strategy: sign up to the newsletter, create a free account or subscribe in exchange for access to content.
Just as content producers are establishing reader revenue strategies on written content, they can now create value from their podcast - increasing engagement through newsletter sign up, collecting first-party data from registration and monetizing directly from listeners via subscription, says Poool.
Marion Wyss, CMO at Poool and co-founder of the consultancy offer said: “This partnership with Edisound is perfectly aligned with Poool's mission - to provide publishers with the best solutions possible to monetize all content formats (written, audio, video...). But, most importantly, it supports publisher's overarching business goal of creating quality content to help audiences better understand the world around them.”
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