The PPA says its Next Gen Awards recognise individuals whose skills, creativity, and innovation are already shaping the industry of tomorrow. From content creators and data specialists to commercial leads, marketers, and event professionals, this year’s winners represent the breadth of expertise that makes the sector so dynamic.
Sajeeda Merali, CEO of the PPA, commented: “The PPA’s Next Gen Awards are a powerful showcase of the talent driving our industry forward. This year’s winners are not only excelling today, but they also represent the next generation of leaders who will shape the future of consumer and business media. Their creativity, ambition, and vision reflect the very best of what the PPA stands for. Together with the work of the Next Gen Board, they form an essential part of ensuring the continued strength and success of the trusted editorial brands we represent.”
The 2025 winners are:
- Shosha Adie, senior reporter, ENDS Report, Haymarket
- Isabel Baldwin, social media editor, New Scientist
- Melisa Bazane, marketing & customer success manager, Vet Times
- Isabella Blount, marketing executive, broadcast intelligence, Media Business Insight
- Nina-Che Bousquet, SEO lead, Immediate
- Molly Bowcott, digital reporter, C+D, Citeline
- Holly Bullock, features editor, Stylist
- Lucy Clarke, senior marketing executive, Motoring & Transport, Bauer Media
- Manon Clarke, brand marketing manager, Stylist
- Melissa Clarke, senior events manager, Live Events - Awards & Forums, Haymarket
- Max Copeman, app editor, Radio Times, Immediate
- Max Furber, digital marketing executive, William Reed
- May Garland, deputy editor, Retail Jeweller, emap
- Tamarah Green, audience development lead, Good Food, Immediate
- Charlie John Hedges, producer, Hearst UK
- Edward Hewlett, data science and AI specialist, William Reed
- Rachel Jary, staff writer, Rouleur, Gruppo Media
- Shivani Khandekar, deputy editor, Real Deals Media
- Tom Lacey, brand marketing manager, emap
- Reem Makari, news reporter, Performance Marketing World, Haymarket
- Sunneva Moore, reporter, Convenience Store, William Reed
- Susanne Norris, deputy digital editor, Stylist
- Jerome Pannell, marketing manager, Credit Strategy, Shard Financial Media
- Charlotte Reed, senior business analyst, William Reed
- Jamie Rossouw, data journalist, Campaign, Haymarket
- Tom Ryder, acting deputy digital editor, Farmers Guardian, Agriconnect
- Matthew Shore, specialist software engineer, William Reed
- Carl Stevens, deputy editor, Motor Cycle News, Bauer Media
- Monica West, editor, Training Matters Magazine, Communications International Group
- Katie Williams, staff writer, MoneyWeek, Future
The PPA says their achievements will be recognised at a celebration on 15 October, at The Virgin Hotel Shoreditch, London, bringing together the winners, their peers, and senior leaders from across the industry.
The judging process was overseen by a panel of 28 experts, including members of the current PPA Next Gen Board, who carefully reviewed entries to select this year’s winners.
A full list of judges is available here.
In addition, the PPA says it continues its commitment to nurturing future talent with the Student of the Year Award, which honours outstanding student work that demonstrates creativity and potential.
PPA Undergraduate Student of the Year Winner 2025
Darcie Peskir, School of Information, Journalism and Communication, University of Sheffield
HIGHLY COMMENDED Saffron Carroll, BA Journalism, Leeds Beckett University
PPA Postgraduate Student of the Year Winner 2025
Esme Hewitt, Magazine Journalism MA, City St George’s, University of London
HIGHLY COMMENDED Lucy Keitley, Magazine Journalism MA, City St George’s, University of London
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