Sajeeda Merali, CEO, PPA comments: “We are pleased that the Government has responded to calls from our public affairs team to remove provisions in the data bill that would have had a significant commercial impact on the industry.
“The previously tabled Regulation 6B has been omitted from the reformed data protection bill presented in Parliament today as the Data (Use and Access) Bill.
“If regulation 6B had become UK law, it would have assigned powers to the Government to centralise all cookie consent with browsers such as Google chrome which would have inhibited publishers for whom data collection is an integral part of their business.
“Publishers have a unique and trusted relationship with their audiences who allow them to collect cookie data to deliver high quality, reader sensitive and relevant content. This provision would have overridden the existing cookie consent relationship between audience and publisher, affecting the audience experience and suppressing growth of the magazine media industry.
“We fully support data protection measures that allow businesses to flourish and consumer protection and will continue to work closely with the Government as this bill progresses to ensure our members can deliver a quality product to audiences in a way they want it.”
Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.
