Raconteur, special interest media publishers, will produce a series of supplements on topics relevant to The Week’s upmarket readership. The first report will focus on Business Travel and will be distributed with the 20th October issue of magazine. Future subjects include the Future of Art, Scandinavian Design, and Whisky.
Each supplement will be between 36-44 pages and contain a mix of editorial and advertising content produced by Raconteur’s in-house publishing team, with copies inserted into The Week. Editorial contributions will come from leading journalists as well as academics, politicians and industry experts, all packaged in a high-end design environment of images, illustrations and infographics, says Raconteur.
This new deal sees Raconteur increase its presence in the UK publishing market, adding to its existing agreements as exclusive special reports partner to The Times and The Sunday Times, and as a contributor to the Huffington Post
Commenting on the partnership, Freddie Ossberg (pictured), founder and managing director, Raconteur Media said: “We are delighted to be partnering with The Week. This gives us the opportunity to offer its readers expert, in-depth content across a number of subjects, and will provide advertisers a new editorially-led environment to reach an inquisitive, intelligent and informed audience.“
David Weeks, Head of Advertising, The Week, commented: “We are pleased to work with Raconteur, a proven and successful publisher of quality special reports. The Week continues to go from strength to strength as its advertising opportunities widen.”
