News 

Reach publishes 41 pre-season guides

Ahead of the return of the new football season, Reach yesterday announced that they have published pre-season guides covering 41 football clubs across the UK.

Reach publishes 41 pre-season guides
David Higgerson: “The reaction from fans has been brilliant; and is another example of our customer value strategy.”

The pre-season guides cover everything from takeover talk to transfer speculation, and include exclusive news, interviews, opinion and analysis of regional local club news ahead of the new season.

Writers from across Reach have contributed to the guide, while print production was overseen by Neil Hodgkinson, marketplace publisher for the North East and Yorkshire.

The guides will cover clubs found in territories traditionally served by Reach titles such as Liverpool, Newcastle and Leicester but will also cover clubs in new areas mirroring the recent live network expansion, such as Hampshire, Lancashire, Yorkshire and Sussex.

David Higgerson Chief Audience Officer for Reach said: "Our football writers are part of the local football community, be that in cities like Newcastle where we've been around for decades, or in places we've arrived in recently, like Leeds, Sheffield, Portsmouth and Preston.

"We're especially excited to announce our arrival in Dorset and Norfolk with the same style of pre-season coverage.

"The reaction from fans has been brilliant; and is another example of our customer value strategy helping us to serve local readers in existing markets, and in new ones too.

“While it would be stretch to describe print as an innovation, the success of the pre-season guides demonstrates the important role print has to play in our customer value strategy."

According to Reach, the project has attracted tens of thousands of new registered customers to Reach and builds on the success of a pilot in Leeds last year.

Greg Johnson, Head of Club Brands for Reach’s Regional titles, commented: “We are constantly thinking of new ways to serve our readers, viewers and listeners but also attract new fans and communities.

“Our pre-season guides provide a new way of connecting with readers that we may not have previously served, all the while deepening that relationship with them.”

Keep up-to-date with publishing news: sign up here for InPubWeekly, our free weekly e-newsletter.