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RiDE magazine unveils revamp

Bauer Media’s RiDE magazine enters a new era with the launch of its revamped May issue.

RiDE magazine unveils revamp
Matt Wildee: “We love bikes as much as our readers do and, thanks to detailed feedback from more than 4,000 of them, we’ve been hard at work creating a magazine designed to boost every aspect of their biking lives.”

Bauer Media has announced, after more than 30 years, an all-new RiDE hits shelves on Wednesday 8 April, delivering greater value, bigger features and deeper insight for riders everywhere. The first refreshed issue is a bumper 140-page edition, including an extensive 28-page new kit showcase.

Matt Wildee, RiDE editor, said: “We love bikes as much as our readers do and, thanks to detailed feedback from more than 4,000 of them, we’ve been hard at work creating a magazine designed to boost every aspect of their biking lives.

“If you’re looking for the best advice on buying your next bike, it’ll be in RiDE. If you want the knowledge to make the smartest kit purchases, it’ll be in RiDE. If you’re searching for a great new road to ride or inspiration for your next dream road trip, it’ll be in RiDE.

“Packed with more information to help riders make the smartest buying decisions, the most routes and the best touring stories in the business, it’s the magazine for every biker. And as ever, we’ll continue to tell it like it is…”

RiDE says it has boosted its bike test coverage, offering more pages dedicated to some of the hottest new models of the year. A major addition is The RiDE Test — the biggest single-bike road test in motorcycling media — putting riders in the saddle of the latest machines with all the insights, analysis and buying facts they need.

Celebrating its passion for touring, RiDE says it has introduced On The Road, a new regular feature sharing standout routes. Readers will also discover Must Ride, a regional guide to unmissable roads, and Destination, offering inspiration and advice for unforgettable riding getaways.

The magazine continues its comparative product tests, the publisher continued, now complemented by In Kit We Trust, where experts discuss essential bike kit and tools. A new dedicated spread also highlights the latest gear launches and best-value deals.

RiDE maintains its trusted long‑term bike verdicts while adding fresh hands‑on content. The new Project Tiger 1050 rebuild series shows how to make an older bike feel better than new, while The Small Stuff focuses on simple, effective tweaks that elevate everyday riding.

Priced £5.70, the all-new RiDE is available now at all leading newsstands, and online via single purchase or subscription at Great Magazines.


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