According to River, In the Flow is a multichannel publication which brings together some of the UK’s leading marketing minds to examine the key issues which affect marketers in the UK today.
The first edition takes a look at the challenges of generational marketing based on a piece of original research commissioned by River with You Gov which identified a failure in marketing to successfully reach audiences outside of the core 25-54 working age population.
In the Flow features essays from Duncan Lewis, Marketing Director for Age UK, Martin Moll Marketing Director for Honda, Academic, author and services marketing guru Laurie Young, Dr Nicola Murphy River’s CEO and sometime footballer and media owner Rio Ferdinand.
Published in an innovative concertina format with original illustrations by Ekaterina Erschowa and published simultaneously online, In the Flow demonstrates River’s innovative approach to both print and digital content and illustrates the importance which the agency places on original thought and marketing excellence, says the company.
Dr Nicola Murphy comments “We were delighted to have some of the UKs best thinkers contribute to the first edition of In the Flow, we are grateful to all of them and particularly to Rio Ferdinand, who as the publisher of #5 has a unique insight into the issues of marketing to a youth audience.”
