The May / June issue of InPublishing magazine was mailed out last week. Here are some of my takeaways from it:
- AI could take some of the grunge jobs out of media brands and release journalists to be more creative and could also improve profitability going forward.
- Competition should be welcomed because it keeps publishers honest and keeps them innovating and investing.
- Increasingly, the discussion is around when, rather than if, more detailed climate reporting becomes mandatory.
- “While AI has demonstrated remarkable progress in generating coherent and contextually relevant text, it still struggles to replicate the authentic voice, emotional connection, and adaptability that human writers bring to their work,” admits ChatGPT.
- Publishing local newspapers is hard work, gruelling at times. So, why do it? Because they are the glue that holds communities together.
- Your people need to know about AI and generative AI because it will be out there in the world as well as in their working lives.
- UX is the ultimate determinant of user satisfaction and whether they enjoy using your product and will return in the future, shaping the long-term opportunities and success of your brand / business. (Sponsored content)
- The organisers of royal state visits invariably consider the power of the tabloid press to frame the occasion as a success and co-ordinate events with this in mind.
- Sam Altman has led the debate on the economics and ethics of AI and the world of publishing will never be the same again.
- Look beyond your own borders and other English language publishers for inspiration in developing business models and diversifying revenues: let Google translate be your friend!
- Metadata tagging is not often the first thing that puts a spring in the step of journalists and broadcasters, but, done right, it has the power to unleash myriad new opportunities when it comes to the packaging and presentation of content.
- Chasing the big numbers is for bragging rights only; what really matters is meaningful engagement.
- Publishers need to be optimists in the age of AI for two simple reasons: its existence is beyond their control, and “if you’re a pessimist, you’re dead”.
- Live Events 2.0 is content-driven, customer-focused and digitally-sophisticated.
If you want to read the full issue, then please register here. Once you’ve completed your registration, you’ll be provided with a link to the digital edition.
You can catch James Evelegh’s regular column in the InPubWeekly newsletter, which you can register to receive here.
