Poool, a French start-up specializing in audience conversion strategies for digital publishers, has raised €4 million in a series A fundraising round led by SWEN Capital Partners and GSO Innovation.
For over 6 years, Poool has supported digital publishers with The Membership & Subscription Suite, an all-in-one platform made up of 4 products to convert, manage and retain members and subscribers. The start-up says they are working with over 130 clients in 10 countries around the world, including ELLE Magazine, Prisma Media (including Harvard Business Review) and EBRA Media Group in France, What Doctors Don’t Tell You in the UK, Neos Kosmos in Australia and EuroNews across the continent.
After an initial €350k funding in 2017 from Kima Ventures and private investors, Poool can now confirm a series A fundraising of €4 million led by SWEN Capital Partners, GSO Innovation & Crédit Agricole Aquitaine Expansion (a regional investor from Crédit Agricole), Aquiti Gestion and other business angels.
Poool says this funding will allow them to:
- Further develop The Membership & Subscription Suite, notably with the 2 products launched in summer 2022 and another planned for December
- Reach new markets to address producers of all types of content, such as VOD sites, content marketplaces and, in particular, brands
- Increase their presence internationally to develop from the French market
Maxime Moné, CEO at Poool commented: “This fundraising will give us the means to progress in two key areas within the digital publishing industry.
“Firstly, we will be able to go further than ever in providing a simple, all-in-one solution for clients to drive their member and subscriber experiences, from the conversion wall itself to developing high retention rates through both on- and off-site formats (e.g. via email).
“Second, it will allow us to address a rapidly growing market of content producers outside of the traditional news publishers. Specifically, entertainment platforms, e-learning sites and brands who are gradually turning to publishing to engage, convert and retain their leads and clients.
“We are incredibly excited to be accompanied by GSO Innovation & SWEN whose passion and vision for the future of Poool is going to be invaluable to our growth.”
Xavier Le Blan, head of venture and private banking at SWEN Capital Partners added: “The quality of their managerial team and proven driving force were key factors in our decision to accompany Poool. We’ve already seen high ambitions for the future, proof that these can be achieved and a united focus on customer satisfaction, all essentials for long-term, sustainable success.”You can find out more about Poool in our Publishing Services Directory.
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