Jan-June 2008 ABCs: a media buyer’s view
01/09/2008
The India magazines opportunity
Uber-Benefits – how they turbo-charge your sales
Deck the Halls
Newsstand launches – dos and don’ts
The Customer Journey
Deal or No Deal
The changing role of the editor
1st half numbers reflect industry dynamics, as well as economy
Does customer service really matter?
01/07/2008
Chris Boyd - interview
The problem with inserts
A focus on Total Audience will improve your consumer marketing strategy
How gift subscriptions work
Postcard from Singapore
Getting to know you, getting to know all about you
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