Previously editor of IPC Connect sister title Woman’s Own, Karen Livermore (pictured) has an impressive track record in magazines and newspapers. She began her career as a fashion writer before moving to the Daily Star as Women’s Editor. She joined IPC as editor of practical women’s monthly Essentials, steering it through several years of ABC growth before becoming editor of Family Circle in 2004.
In January 2007, Karen became editor of Woman’s Own, over-seeing a £2m redevelopment of the brand and, says the publishers, consolidating its position as one of the most well-loved magazine brands in the UK. Under her editorship the magazine spearheaded a highly successful campaign against knife crime, as well as signing up Prince Harry to present the famous Woman’s Own Children of Courage Awards.
Oswin says: “Woman is the number one women’s weekly lifestyle brand, with a hugely talented editorial team behind it. Karen’s wealth of experience in the market, her proven track record at Woman’s Own and her deep understanding of the audience make her the perfect candidate to lead the brand forward to further success.”
Karen adds: “I’ve thoroughly enjoyed my time at Woman’s Own and have been blessed with an amazingly talented team who I know will continue to thrive. Meanwhile, the opportunity to take the editorship of the number one title in the sector – and work with its amazing editorial team – was simply too good to pass up! I can’t wait to get started.”
Karen takes up her new role immediately. An announcement about Karen’s successor as editor of Woman’s Own will be made in due course.
About IPC Media
IPC Media says: “From January 2010, IPC Media is structured around three core audience groups: men – IPC Inspire, mass market women – IPC Connect, and upmarket women – IPC Southbank.”
About IPC Connect
IPC Media says: “IPC Connect’s brands provide powerful reach, with its magazines read by 53% of all mass market women – that’s ten million women – while its digital brands reach a further 2.4 million mass market women. Connect’s audience of mass market women are highly valuable and responsive main shoppers, responsible for the vast majority of UK purchasing decisions.
Connect serves its consumers in the following key sectors: Celebrity & Fashion, Lifestyle, Traditional, TV Entertainment and Real Life.
Connect brands include: Now, Look, Woman, Woman's Own, Woman's Weekly, What's On TV, TV easy, TVTimes, TV & Satellite Week, Soaplife, Chat, Pick Me Up, goodtoknow Recipes, www.goodtoknow.co.uk, www.whatsontv.co.uk, www.nowmagazine.co.uk, www.look.co.uk”
