Articles tagged 'B2B media'

FFTs – the promotion process

01/09/2007

Magazine Waste in the UK

01/07/2007

Life Time Value: looking beyond today

01/07/2007

Just Ask!

01/07/2007

Launch Strategies

01/07/2007

Testing, testing, can you hear me?

01/07/2007

Postal De-Regulation: Magazine Mailing

01/07/2007

Telemarketing for Publishers

01/07/2007

Coming from a land down under

01/07/2007

Audience Metrics: Brave New World Ahead?

01/07/2007

The demise of the ‘fork-stick runner’ (or the end of publishing as we know it)

01/05/2007

The American Magazine Retail Sales Experience

01/05/2007

Borders

01/05/2007

Category Management

01/05/2007

Are you communicating, or just making pretty shapes?

01/05/2007

What price loyalty? Building long-term profitable relationships

01/05/2007