The issue of Total Film on sale Wednesday, 17th December gives readers ten consecutive covers on a single issue. Ignoring the traditional split-run treatment across its print run, Total Film offers movie enthusiast’s real value for money with covers dedicated to each of its greatest films of the decade, says the publisher.
In a deal brokered with Target – Play.com’s media agency and Future’s entertainment sales team, each cover image sits next to bespoke Play.com creative, taking iconic imagery from the opposite cover and adding a distinctive Play.com twist.
Total Film – “The decade’s greatest films” with Play.com
* Epic of the Decade – Lord of the Rings
* Blockbuster of the Decade – The Dark Knight
* Reboot of the Decade – Casino Royale
* Sci-fi of the Decade – Star Trek
* Coolest of the Decade – Sin City
* Comedy of the Decade – Shaun of the Dead
* Superhero of the Decade – Spider-Man
* Franchise of the Decade – Harry Potter
* Cult of the Decade – Donnie Darko
* Best Film of the Decade – There Will be Blood
Inside the issue, a double-page Play.com advertorial sees the online retailer celebrate the decade’s greatest movies, whilst encouraging enthusiasts to upgrade to Blu-ray, the high definition movie format.
Simon Maxwell, Group Publisher of Future’s film and TV portfolio, said: “We are delighted to be partnering with Play.com and Target on this innovative first. From early negotiations with the client and agency it was clear that they were prepared to come on board for this unique execution and create something incredibly special. It’s rare that a media owner and brand can co-operate like this to get their messages across. With Play.com fully embracing the creative we have been able to deliver a smart, integrated and effective high impact campaign”
Adam Hopkinson, Trading Director, Target Media, commented: “We have a close working relationship with Future and were pleased to take an innovative approach on this project. We always look for clever ways for our clients to engage with key audiences and Total Film continues to impress with creativity and original ideas.”
Jason Mather, Head of Product Marketing at Play.com, added: “We share Future’s passion for great movies and brilliant entertainment – the driving factor in this project was that Play’s customers and Total Film’s readers have come to expect extra special things from our work together. This innovate approach has been a superb exercise in creative marketing and continues our ongoing challenge of surprise the public, whilst positioning Play.com at the forefront of home entertainment."
The latest issue of Total Film goes on sale Wednesday, 17th December, with a cover price of £3.99, including ten covers on the one issue.
About Future
Future says: “Future plc is an international special-interest media group that is listed on the London Stock Exchange. Founded in 1985 with one magazine, today we have operations in the UK, US and Australia creating over 180 special-interest publications, websites and events for people who are passionate about their interests. We hold strong market positions in games, film, music, technology, cycling, automotive and crafts. Our biggest-selling magazines include T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife. Our websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com. Future produces over 4 million magazines each month; we attract more than 18 million unique visitors to our websites; and we host 25 annual live events that attract hundreds of thousands of enthusiasts. In addition, Future exports, syndicates or licenses its publications to 90 countries internationally, making us the UK’s number one exporter and licensor of monthly magazines.”
