Caan has been brought on board to embark on a number of initiatives which include bringing the magazine into the digital age, advising through a tough economic climate and identifying further revenue streams. Currently the magazine circulates over 147,000 copies a week and last year put over £8 million into the pockets of vendors, says the publishers.
Commenting on his new role, Caan said: “The Big Issue embodies my firm belief that we all need a helping hand sometimes. I identify with building something from nothing and the organisations' principle of giving a hand up, rather than a hand out, resonates with me on many levels. What’s most remarkable about The Big Issue is its ability to work with homeless people without their dignity being sacrificed."
Speaking about Caan’s appointment John Bird (pictured), The Big Issue’s Founder and Editor-in-Chief said: “James is one of UK business’ leading lights so I have no doubt that he’ll be a fantastic addition to our board. 18 years since I launched The Big Issue it remains a ground breaking initiative and unique business proposition so we hope James will find working with us challenging, exciting and enlightening.”
