The management buy-out is led by Seamus Geoghegan, founder and Managing Director of Seven Publishing Group and formerly Director of Lifestyle, of BBC Worldwide.
The Eye to Eye Media Ltd portfolio includes delicious. magazine, launched in the UK in November 2003 under licence from News Magazines in Australia. The magazine is currently number two in the food magazine market with a circulation of 101,039 (ABC audit Jan-Jun 09), says the publisher.
deliciousmagazine.co.uk was launched in 2008 in its current form claims to attract over 200k unique users per month and 1 million page impressions a month. It has a fully searchable recipe database. Eye to Eye Media Ltd will continue to create integrated, multi-platform content, from websites to mobile applications for third parties.
Eye to Eye Media aims to continue to create high-quality, consumer-focused content across its portfolio. In addition to publishing magazines, the newly formed company will add to its successful cookery book series in 2010.
Eye to Eye Media Ltd also holds a substantial puzzle portfolio (pictured) and is currently number three in the market; the new company will take a lead in developing creative, new game- and puzzle-based content to be delivered over a number of platforms, including mobile and web, with a focus on new technologies.
Seamus Geoghegan, Managing Director of Eye to Eye Media, says “The team at Eye to Eye is absolutely thrilled to have this opportunity to expand the business across a variety of platforms.”
Adrienne Moyce, Publisher of Eye to Eye Media says: “Eye to Eye aims to be a small but nimble operator, with a strong sense of integrity, underpinned by long-standing expertise in its chosen markets.”
Eye to Eye Media will appoint BBC Worldwide to run its advertising sales operation for delicious. magazine. As publisher and owners of the Good Food and Olive magazine brands, BBC Magazines’ Ad Sales team is renowned for its expertise and strong relationships with key agencies and clients in the food category. This will be of great benefit to delicious. magazine, offering clients and agencies a one-stop shop for the range of top food brands.
