Articles tagged 'consumer media'

Silo strategies?

01/09/2007

Jan-June 2007 ABCs: a media buyer’s view

01/09/2007

China Read

01/09/2007

Are Buyer Mandates Replacing Market Dynamics?

01/09/2007

FFTs – the promotion process

01/09/2007

Magazine Waste in the UK

01/07/2007

Life Time Value: looking beyond today

01/07/2007

Just Ask!

01/07/2007

Launch Strategies

01/07/2007

Testing, testing, can you hear me?

01/07/2007

Postal De-Regulation: Magazine Mailing

01/07/2007

Telemarketing for Publishers

01/07/2007

Coming from a land down under

01/07/2007

Audience Metrics: Brave New World Ahead?

01/07/2007

The demise of the ‘fork-stick runner’ (or the end of publishing as we know it)

01/05/2007

The American Magazine Retail Sales Experience

01/05/2007