Tamedia chooses WoodWing’s Enterprise Aurora

Tamedia, a leading Swiss private media group, has successfully incorporated Enterprise Aurora into their editorial processes.

Tamedia chooses WoodWing’s Enterprise Aurora

This completes the first phase of their “New Editorial System Strategy” project with WoodWing’s partner A&F ComputerSysteme.

The aim of the project is to simplify editorial collaboration and move Tamedia closer towards their goal of becoming one of Europe’s leading digital media enterprises.

On July 8th, two of Tamedia’s brands, Tages-Anzeiger and Der Bund, were successful in producing their publications using the new Enterprise Aurora editorial system. After only eight months of concept and development work, the project team reached the first important milestone on schedule, says WoodWing.

Tamedia’s project includes the introduction of the new editorial system Enterprise Aurora as a central platform for the production of all newspapers and magazines. Aurora’s web-based user interface allows for device - and location - independent work.

According to WoodWing, the introduction of Aurora as a common workspace for the newsroom will also facilitate harmonization of platforms, and standardization and automation of work processes. The editorial system was completely built in the Amazon cloud to achieve the greatest possible flexibility.

Edy Winiger, Head of Editorial Applications & Processes at Tamedia, said: “The "stone-carved" deadline for the rollout was extremely ambitious - especially because the system structure in the AWS cloud was largely uncharted territory for the project team. The joy of everyone involved at GoLive on July 8 was appropriately high, as the last page produced was delivered to the print shop punctually at 11.30 pm. This has been made possible by the very good cooperation in the project team, based on many years of joint project experience with A & F.”

Earlier this month Tamedia was also successful in converting their brand SonntagsZeitung to the new editorial system, with the plan to convert Berner Zeitung and its regional editions this fall. By the end of 2020 all of Tamedia’s titles will be produced with WoodWing’s Aurora.

This means that ultimately for all of Tamedia’s brands, content will be created independently of the channel or brand, on the shared system, and then assigned to publication channels when required, says WoodWing.

Links / further reading: WoodWing