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Telegraph Outsources Print Advertising Sales to Mail Metro Media

Telegraph Media Group (TMG) this week announced the outsourcing of print advertising sales to dmg media’s advertising arm, Mail Metro Media.

Telegraph Outsources Print Advertising Sales to Mail Metro Media
Nick Hugh: “This change will allow the team at the Telegraph to continue to focus on its successful subscriptions first strategy.”

From 4th May, print advertising for The Telegraph, The Sunday Telegraph, The Telegraph Magazine, Stella, and special premium magazines throughout the year (such as Luxury portfolio), will be sold by Mail Metro Media.

As part of this agreement, a number of Telegraph staff will move across to Mail Metro Media, to work on print advertising sales only for the TMG publications, making sure there is a smooth transition.

This transition will allow The Telegraph to focus on the growth of their Partnerships team, who will work more closely with brands to support the delivery of their corporate and marketing objectives through their premium audience via print, digital and live journalism, says The Telegraph.

Nick Hugh, CEO of Telegraph Media Group said: “The advertising landscape is calling out for an easier route to purchase, and today’s agreement enables the Telegraph to fulfil these requirements and future proof the business. This change will allow the team at the Telegraph to continue to focus on its successful subscriptions first strategy, and achieving our overall strategic goal of 1 million subscribers by 2023.”

Grant Woodthorpe, Executive Director – Investment, Mail Metro Media said: “We’re delighted to be working with the Telegraph Media Group and representing their advertising print sales. We look forward to expanding our portfolio and taking a fresh approach to market, offering even more great solutions to our customers and streamlining access and organisational approaches, whilst maintaining exceptional standards across both businesses.”

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