The report is the first to show audited data for The Economist’s global print and digital entities across seven regions and provides media buyers around the world with reliable print circulation and metrics from multiple digital channels.
Average global print and paid digital circulation for the first half of 2012 totalled 1,554,948, with more than 88,000 paid replica and non-replica digital editions sold separately from the print edition. The report also features worldwide stats from its other digital products, such as:
• 630,969 average weekly unique devices accessing The Economist app
• 31.8 million page impressions and an average visit duration of nine minutes for The Economist online
• 1.9 million unique newsletter opens
• 4.75 million social media followers, including:
- 2.6 million Twitter followers
- 1 million Facebook likes
- 1 million Google+ circle members
In addition to worldwide data, each regional edition is featured in a separate section in the report. ABC North America provided data for the North America and Latin America editions, while ABC U.K.’s audits spanned editions from the U.K., Continental Europe, Middle East and Africa, and Asia Pacific.
In the U.K region:
• 210,386 print
• 6,146 paid digital
• 79,829 weekly devices
• 649,102 monthly unique online traffic
Additional digital metrics are available in the full report.
Yvonne Ossman (pictured), UK publisher of The Economist said: "It is excellent that our advertisers now have full access to our circulation figures and metrics within one consolidated report. We are pleased that a growing audience of readers in the UK choose to engage with The Economist across so many platforms.
With each new report, the magazine Consolidated Media Report is proving to be a popular tool to show audited figures for the components of a magazine brand,” added George Bartman, ABC North America’s vice president of marketing and sales. “The Economist’s second CMR is no different. We worked with our counterparts from ABC U.K. to show reliable, trusted data for The Economist brand around the world.”
The Economist released the first weekly magazine CMR earlier this spring for its North American edition.
