The Guardian has announced that Vanessa Fontanez Pauley has been appointed head of marketing and creative, North America. In her role, the publisher says she will oversee marketing, the Guardian’s branded content studio, brand design and experiential to drive revenue, expand relevance, and forge strategic partnerships that extend the Guardian’s mission and value for advertisers and audiences. She reports to Sara Badler, chief advertising officer, North America.
The Guardian says Fontanez Pauley has been consulting with them for the past five months, playing a key role in the launch of its first major US brand campaign, “The whole picture”, which debuted September 22. She led the Guardian’s collaboration with fashion brand Lingua Franca, serving as a first for the Guardian showcasing the diverse voices and verticals that power its journalism with an opportunity for its audience to shop to support independent journalism. She has also led the creation of a monthly event residency with The Ned NoMad New York, bringing “The whole picture” and verticals of the Guardian to life through dynamic conversations spanning culture, news, sport, and lifestyle. The residency kicks off in October.
She brings two decades of experience in B2C and B2B marketing, strategy, and experiential, with leadership roles at Vox Media, Travel + Leisure, Condé Nast Traveler, Woman’s Day Brand Group, GQ and others. She is also the founder of The Upgrade, a coaching and consulting experience that helps women redefine professional and personal success.
Vanessa Fontanez Pauley, head of marketing and creative, North America, said: “Knowledge is power, which is why I’m thrilled to join the Guardian for its commitment to free, independent journalism at a moment of bold, meaningful work. I’m excited to work with such great talent globally and build on the momentum of this US brand campaign with additional thoughtful partnerships and products that spotlight the Guardian’s diverse voices and content, strengthening its impact with advertisers and audiences alike.”
Sara Badler, chief advertising officer, North America, said: “Vanessa has already made a significant impact, bringing creativity and strategic vision to the Guardian’s US presence. Her leadership will be critical as we continue to grow our brand and deepen connections with advertisers and our audiences.”
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