The Sun to launch travel channel

The Sun says it is boosting its coverage of UK holidays with the launch of ‘Best of British’, a new digital content channel on thesun.co.uk focusing on the UK’s staycation market. The channel, launching this month, will cover everything from the UK seaside stays to days out, holiday parks and Britain’s hidden gems, added the publisher.

The channel will offer readers a multi-format content experience, including articles, video, interactive tools, printable maps, expert guides and promotions. Drawing on The Sun’s focus on engaged content communities, the channel will also include contributions from frequent UK holiday goers, local experts and celebrities, the publisher continued.

The Sun says it already reaches a large and engaged travel audience, and claims Sun readers account for almost £6 in every £10 spent on travel in the UK and the brand says it remains a UK travel provider with its famous £9.50 holiday offer.

Best of British has been developed to cater for the country’s increasing focus on domestic tourism, with 21m UK residents having gone on a short break or UK holiday in the last 12 months and almost two thirds (59%) planning to take a UK holiday in the coming year.

Owen Griffiths, commercial director of The Sun, said: “Our readers love to travel and that’s always been reflected in our travel coverage. As people look more and more towards UK holidays it makes sense to really boost our coverage of this area and give people fun and informative content that helps them to choose their ideal UK break.

“Best of British is going to be a unique and powerful opportunity for advertisers who want to reach travel intenders at a key moment in their holiday research. The range of new content formats is also going to drive new and innovative advertiser opportunities, helping them to engage with UK holiday purchasers.”