The venture taps into the strengths of the company’s home interest portfolio, and combines inspiring photography, styling advice and shopping.
Launched in beta to coincide with the key spring decorating season, theROOMedit.com is packed with hundreds of inspiring photographs. There are schemes for every room in the home, spanning every interiors style, says Time Inc. UK. In a key development, all images are shoppable, with products available to buy in real time.
Styling tips accompany images to give users even greater confidence in achieving their dream look. And browsing the website can be done on the move, as theROOMedit.com is designed for mobile devices.
Yvonne Ramsden, publishing director of Time Inc. UK’s interiors brands, says: “With our breadth of leading home interest titles, Time Inc. UK’s position in the interiors market is unrivalled. theROOMedit.com leverages our expertise and exceptional photography in a new proposition that chimes with the way consumers are shopping. It is a perfect example of our power in bringing together content, commerce and communities.”
Isobel McKenzie-Price, content director, says: “theROOMedit.com is packed with inspiration and beautiful room schemes just waiting to be discovered. We’ve done the hard work, sharing styling know-how and our pick of the on-trend products available to buy right now to achieve the look. This new website means visitors can become their own interior designer.”
Commercial opportunities on theROOMedit.com will take the form of native advertising.
Time Inc. UK’s homes portfolio includes Ideal Home, Homes & Gardens, Livingetc, 25 Beautiful Homes, Style at Home, Beautiful Kitchens and housetohome.co.uk.
