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Trinity Mirror launches TMwire

This week, Trinity Mirror launched TMwire, a new content-sharing initiative enabling stories and pictures used by its newspapers to be shared across publishing centres.

More than 500 images have already been put on TMwire in the first four days, with every region submitting material.  

TMwire is a platform for all Trinity Mirror centres to put editorial content onto an internal wire service on a real-time basis, with editors able to cherry-pick useful stories and photographs.

TMwire has notched up a number of early successes this week. Thursday's Daily Record page three story about Sir Alex Ferguson taking his extended family on a cruise around Scotland was simultaneously published in the day’s Manchester Evening News, as a page four lead. The story is also carried as a short in Thursday's Daily Mirror.

On Wednesday, the Daily Record's story on pages four and five about a gambler causing chaos in a betting shop was published on page seven of the Liverpool ECHO. 

Allan Rennie (pictured), Editor-in-Chief, Media Scotland, said: “TMwire is the nuts and bolts of Trinity Mirror - enabling all our titles to share free and valuable content in print and online."

Neil Benson, Editorial Director Regionals, said: “We're still in the early stages but eventually Trinity Mirror Wire will enable us to share content seamlessly and speedily across all of our newsrooms.

“The volume of content available each day will grow massively and that's a really exciting prospect.”