Incisive Media’s directors, through a new subsidiary company, are backing Chris Dicker, the managing director of Trusted Reviews, and his senior team, to develop and grow the business.
Trusted Reviews was founded in 2004 and provides its readers with thorough, unbiased and independent advice on which consumer products to buy, from domestic appliances to mobile phones, says Incisive Media.
Incisive Media’s CEO Jonathon Whiteley commented: “We see the acquisition of Trusted Reviews as a strategic diversification into a new but complimentary business model and market, given our existing presence in the B2B technology space in particular. We are excited by the opportunity to support Chris Dicker and the existing management team and help them grow the business.”
According to Incisive, Trusted Reviews complements Incisive Media’s existing technology brands Computing and Computer Reseller News (CRN).