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Upmarket Publishers Unite to Combat Dumbing Down

Fifteen of the UK’s most thought-provoking magazines are collaborating in a joint marketing effort as the Cultural Publications Group to show the breadth of titles that are available at the more serious end of the market.

The magazines, which include The Spectator, the TLS, Time, New Scientist, BBC Music Magazine and The Week, are reaching out to new readers with a range of discounted subscription offers.

“We wanted to demonstrate that good quality, well-written magazines can still make a difference, and inform, enlighten, engage and entertain readers.” says Don Brown, one of the organisers of CPG “The Cultural Publications Group is a great way to bring these titles to a wider audience.”

Over 1.3 million leaflets will be distributed in magazines and newspapers over the next few weeks, directing interested customers towards a website, www.culturalpublications.com

The titles in the group have shared the production and media costs of the promotion, with the web activity put together by ThreePM, the people behind the online subscription agency, www.magazine-group.co.uk

The full list of Cultural Publications Group titles is: BBC Music Magazine, Countryfile magazine. Focus, Geographical, Granta, Guardian Weekly, History Today, London Review of Books, Lonely Planet Magazine, New Scientist, The Oldie, The Spectator, The Week, Time, Times Literary Supplement.